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Methodology

How we source, normalize, and score ServiceNow partner data — and where its limits are.

Data source

All data is collected from publicly available information about ServiceNow partners and their program standing. Partners do not self-report to us. This is a meaningful difference from analyst surveys — every number traces back to published program data, not opinion.

Update cadence

Data is refreshed regularly, and snapshots, tier changes, and the activity feed are re-derived on every refresh. Profile pages show the date each partner's data was last synced, and key pages carry a “data as of” stamp so you always know what you are looking at.

We check for changes daily, but most underlying metrics move on ServiceNow's own publishing schedule: the Partner Finder receives its main refresh around the 8th–9th of each month, which is when the bulk of certification counts, CSAT updates, and tier movements appear. Expect most activity in the change feed shortly after that window.

CSAT provenance

CSAT scores (0–5) originate from ServiceNow's customer-satisfaction program. We display them verbatim and do not adjust them. ServiceNow does not publish the underlying sample size or survey period. See our CSAT guide for how to interpret the numbers.

Partner Intelligence Score

The Partner Intelligence Score is a transparent, additive index of publicly visible partner capability signals:

Certifications ×2 + PLAs ×5 + Validated Practices ×5 + CMAs ×10 + CTAs ×5 + Accreditations ×1 + CSAT bonus (+10 if >4.0)

Current formula version: v1.0. The version changes only when the weighting changes, so scores remain comparable over time.

Validated Practice vs PLA

A Product Line Achievement (PLA) is a regional capability assessment. A Validated Practice is earned when any PLA region reaches SUCCESS status. See our PLA guide and Validated Practices guide.

The April 2026 tier rename

In April 2026, ServiceNow unified its program ladders to Registered → Select → Premier → Elite → Global Elite across all four partner programs. The mapping below was verified against production data for the cohorts that existed at the transition (Specialist, Platform, Advanced Platform); the Strategic Platform row is inferred from ladder position — no partner held that tier when the rename landed:

ProgramHistorical tierCurrent tier
BuildPlatformPremier
BuildAdvanced PlatformElite
BuildStrategic PlatformGlobal Elite
Consulting & ImplementationSpecialistSelect
ResellerSpecialistSelect
Service ProviderSpecialistSelect

The previous “Specialist” tier (Consulting & Implementation, Reseller, Service Provider) became Select. In the Build program, Platform became Premier, Advanced Platform became Elite, and the retired Strategic Platform tier corresponds to Global Elite on the unified ladder (Build's Select is a new tier with no historical equivalent). We preserve historical names in our records by design and translate them to current names at display, so trend data spanning the rename stays accurate — we translate at display, never rewrite history.

Known limitations

  • Source dependency. Our collection depends on what ServiceNow makes publicly available; if that changes, coverage can be interrupted.
  • Departed partners. Partners that leave the program may persist briefly in our directory until our reconciliation process confirms the departure.
  • CSAT context. ServiceNow does not publish CSAT sample sizes or survey periods, so scores should be read as directional signals rather than statistically qualified measurements.
  • Coverage boundary. Counts reflect what is publicly visible; ServiceNow may hold additional non-public program data.

Corrections & disputes

Represent a partner and believe your data is wrong or stale? Two paths:

  1. Fix it at the source. Update your ServiceNow Partner Finder profile — our next sync picks the change up automatically.
  2. Tell us. Email info@semaphorepartners.com with the partner name and the field in question. We review correction requests against the published source data and respond.

We correct anything that misrepresents the published source. We do not change numbers because a partner would prefer different ones — that consistency is what makes the data useful to everyone, including you.

Independence

Partner Intelligence is an independent third-party analytics platform. We are not affiliated with, endorsed by, or sponsored by ServiceNow, Inc. The views, analyses, and insights provided are solely our own and do not represent the views or opinions of ServiceNow, Inc. or any ServiceNow partner organization. ServiceNow and the ServiceNow logo are registered trademarks of ServiceNow, Inc. Read more about who runs this platform.