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About Partner Intelligence

Independent analytics for the ServiceNow partner ecosystem — built in the open, sourced from public data.

What this is

Partner Intelligence is an independent analytics platform for the ServiceNow partner ecosystem. We track every partner in the ServiceNow ecosystem using publicly available information — tiers, certifications, Product Line Achievements, Validated Practices, and CSAT — and turn it into rankings, comparisons, benchmarking, and a tier-change feed that ServiceNow itself does not publish.

Who runs it

Partner Intelligence is built and operated by Semaphore Partners.

We are not affiliated with, endorsed by, or sponsored by ServiceNow, Inc. ServiceNow and the ServiceNow logo are registered trademarks of ServiceNow, Inc.

Why it exists

Before Partner Intelligence, there was no neutral, longitudinal, program-aware view of the ServiceNow channel. Public sources show a snapshot of today; analysts publish opinions on a handful of large firms; everyone else flies blind. We built the missing layer: continuous history on every partner, so tier movements, certification growth, and capability changes across the whole ecosystem become visible and comparable over time.

Who it's for

  • ServiceNow partners tracking the competitive landscape
  • Partner managers optimizing their programs
  • M&A and VC diligence teams evaluating opportunities
  • Industry analysts researching the market
  • Enterprise buyers evaluating and selecting partners

How the data works

Every number on this site traces back to publicly available program data. We document how we normalize and score it — including the Partner Intelligence Score formula and how we handle the April 2026 tier rename.

How we source and compute this data

Contact

Questions, corrections, or partnership inquiries: info@semaphorepartners.com